In the dynamic world of entrepreneurship, innovative marketing strategies and insightful mentorship can significantly propel a business forward. A prime example of this synergy is the collaboration between Ubae.co, a Los Angeles-based organic pet treats company, and Jeni Britton Bauer, founder of Jeni's Splendid Ice Creams, facilitated by Guy Raz's renowned podcast, "How I Built This."
Ubae.co: Crafting Organic Delights for Sensitive Pups
Ubae.co was founded by Callie Saeher, a dedicated dog mom and scientist who meticulously researches healthy, organic ingredients to create nutritious treats for pets. Her mission stemmed from a desire to provide high-quality, plant-based, human-grade treats for dogs with sensitive stomachs. By incorporating superfoods like ube (purple yam), known for its antioxidant properties, Ubae.co delivers both delicious and beneficial treats. Additionally, the brand is committed to giving back, donating 10% of profits to dog shelters.
Mentorship from Jeni Britton Bauer on "How I Built This"
Ubae.co's founder had the opportunity to seek advice from Jeni Britton Bauer during an "Advice Line" episode of "How I Built This." Jeni, renowned for her innovative approach to the ice cream industry, provided insights on scaling a business, maintaining product quality, and navigating the challenges of entrepreneurship. This mentorship underscores the value of learning from established entrepreneurs to refine strategies and foster growth.
Listen to the episode here:
Apple Podcast https://podcasts.apple.com/gb/podcast/advice-line-with-jeni-britton-of-jenis-splendid-ice-creams/id1150510297?i=1000700015553
Amazon Music https://music.amazon.com/podcasts/1f66cfb2-1d79-4d4b-b9b1-ddbde6a77bcf/how-i-built-this-with-guy-raz
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